True Grace Drives Regeneration in New Collaboration with Soil & Climate Initiative

Leading Health Supplement Brand Supports Farmers in Advancing Soil Health

WASHINGTON, DC — November 5, 2025 — Soil & Climate Initiative (SCI) proudly announces its expanded partnership with True Grace, a Wisconsin-based, women-founded health supplement brand dedicated to regenerative agriculture and nutrient-dense wellness. As one of the first SCI Regenerative Partners, True Grace will directly sponsor the Regenerative Transition Program to support its network of over 165 farms and 350,000+ acres of land in  the transition to regenerative agricultural practices.

Through its support of SCI’s Regenerative Transition Program, True Grace is helping to provide farmers with a holistic package of technical assistance, agronomic expertise, outcomes testing, peer-to-peer learning, and a clear framework for measuring regenerative progress. This model helps build the trust, tools, and connections needed to shift our food system to a more thriving, sustainable, and nutritious future.

True Grace’s roots in regeneration run deep. Even before the company’s founding in 2020, its executive leadership team was actively engaged in advancing SCI’s mission. Kristie Hall, Founder and President of True Grace, alongside Brian Hall, CEO, and Sara Newmark, COO, helped catalyze the initiative from its earliest days, with both leadership and seed funding provided through Kristie’s family foundation. Their shared commitment to soil health and climate solutions is what ultimately brought them together to build True Grace—a brand designed from the ground up to embed regenerative agriculture into its products, partnerships, and purpose. In 2023, True Grace introduced the world’s first Regenerative Organic Certified® (ROC) microgreens powder, underscoring its commitment to advancing both human and planetary health.

“From the beginning, our vision for True Grace has been to link human health directly to the health of the soil. Partnering with SCI allows us to expand that vision beyond our products to directly support farmers as they adopt regenerative practices. It’s about creating a healthier future for our families, our communities, and our planet,” said Kristie Hall.

In addition to this partnership, True Grace is working with SCI to assess the land impact of its supply chain using SCI’s Acre Footprint Calculator, a proprietary tool that quantifies the acreage needed to grow a brand’s products. This analysis will provide powerful insights to guide True Grace’s regenerative sourcing strategy and opportunities to spur innovation in its supply chain.

“At True Grace, we believe transparency and accountability are critical to building trust with consumers. SCI’s Acre Footprint Calculator gives us a powerful way to measure the land impact of our supply chain and ensure our sourcing is truly regenerative. By investing in data-driven insights and farmer partnerships, we can scale a model that regenerates both the earth and the body,” said Sara Newmark.

“True Grace is exactly the kind of brand we built the SCI program for,” said Adam Kotin, Managing Director of SCI. “They’re combining purpose with accountability, giving farmers the tools they need while investing in the insights needed to scale regenerative agriculture and support lasting, meaningful change.”

Regenerative agriculture is emerging as one of the most powerful levers for climate resilience, soil health, and human nutrition. By partnering with SCI, True Grace is offering a real-world model for how companies can invest in both farmers and data-driven impact, supporting regenerative transitions while measuring and communicating their role in stewarding the land.

ABOUT

True Grace was born out of a passion to improve the health and well-being of future generations. Education inspires change, and change begins with awareness. We believe that a small group of like-minded individuals can have a major impact on our food supply chain, improving the health of our soil, food, people, and ultimately, our planet. True Grace provides nutrient-dense products to combat nutrient deficiencies in our soil, communities, and selves. The brand supports regenerative agriculture and is revolutionizing traditional supplements by focusing on nutrient density and sustainable practices that regenerate the earth and the body. True Grace currently offers a One Daily Probiotic, One Daily Women’s Probiotic, One Daily Women’s Multivitamin, One Daily Women’s Multivitamin 40+, One Daily Men’s Multivitamin, and Highly Concentrated Omega-3 Fish Oil. www.truegracehealth.com

Soil & Climate Initiative (SCI) is a nonprofit originally launched in 2018 (formerly the Soil Carbon Initiative) in collaboration with farms, companies, NGOs, and soil scientists. Its mission is to accelerate the transition of agricultural acres under regenerative management by supporting and engaging every link in the supply chain. SCI offers a holistic suite of regenerative transition services, such as farm planning and agronomic support, soil testing, supply chain engagement, reporting, and third-party verification. These efforts help drive measurable improvements in soil health outcomes, carbon sequestration, biodiversity, water quality, climate resilience, food security, farm profitability, and the overall well-being of rural communities. www.soilclimateinitiative.org

Soil & Climate Alliance is a collaborative network of farmers, food companies, researchers, and mission-driven organizations working to accelerate the transition to regenerative agriculture. Through cross-sector partnerships, events, and market-based strategies, SCA aligns the entire food system around soil health, climate resilience, and community wellbeing. The Alliance helps scale solutions that strengthen farm viability, improve food quality, and advance equity and regeneration from the ground up. www.soilclimatealliance.org

Nutrient Density Initiative (formerly Nutrient Density Alliance) connects the dots between soil health and human health by advancing science, transparency, and collaboration across the food system. NDI works with farmers, brands, researchers, and health professionals to expand nutrient density testing, interpret data, and communicate the value of regenerative practices to consumers. Together, these efforts are transforming how we understand, measure, and deliver nutrition from the soil to the table. www.nutrient-density.org

Together, Soil & Climate Initiative, Soil & Climate Alliance, and Nutrient Density Initiative form an ecosystem of regenerative agriculture programs working collaboratively to scale soil health, climate resilience, and nutrition from the ground up.

MEDIA CONTACTS

Soil & Climate Initiative 
Max Karlin 
703-276-3255 
mkarlin@hastingsgroupmedia.com